Campus Life Night

For the Fall 2024 and 2025 GVSU Campus Life Night Event, I created an official tote bag design and supporting materials for the GVSU Office of Student Life. Campus Life Night is a long-standing tradition held each semester to help students connect with registered student organizations and get involved on campus.

For the 2024 tote bag design, I illustrated a variety of icons that represent different student organizations, along with a doodle style version of the university mascot, Louie the Laker.

For the 2025 Campus Life Night, the tote bag was redesigned for a painting activity where students could color their own bags. I enlarged the new illustrations, turning the icons into a coloring page style layout. That same event, the Office of Student Life introduced their scavenger hunt prize as plush keychain animals distributed in mystery bags. I designed the t-shirts for each plush using the updated GVSU logo, as well as a set of sticker and collectable card design. Each card was paired with a different animal with a student organization category, giving each character its own personality and reason for why students should get involved on campus.