GVSU LGBT Resource Center Rebrand

During Summer of 2025, I was tasked with developing a brand identity for the Grand Valley State University LGBT Resource Center for its transition to Milt Ford Legacy Collective | The Rainbow Resource Center. The Center's transition came from a wish to reflect its mission to create a more inclusive and safe space on campus.

The client requested a logo incorporating a rainbow that matched the muted tones of the Center's new mural, as well as a "flowy" visual style.

Drawing from research of community based logos and understanding of collective identity systems, I designed a radial logomark representing wholeness and inclusivity. Its repeating, fluid shapes emphasize unity and collective support, while the muted rainbow palette reinforces visibility and pride.