Advertisement Design
Spring Concert
Industry
Marketing
Year
2023
Client
GVSU Campus Activities Board
For this project I was given a color palette as well as a mood board for the art direction of the poster design for the 2023 T-Pain Spring Concert.
The client wanted a full package that includes; 42X72” banner that hung in our student center, posters to be posted across campus, pluggers to hand out at tabling events, social posts, a web header, and yard signs. Special deliverables for this event included; staff badges, a staff T-shirt, and a screen slide for the projector.
While creating this design I learned how to create a pattern to make the background image look like a LED stage screen. I had also created a gradient map for the T-Pain asset his team had given me as the focal point of the design. I had also altered the T-Pain logo to compliment the LED background as added it to the grid I created for the information of the event.
