Xochitl Mezcal

For this project my class was tasked to create a variation of three similar label designs for a 3D product.

I decided to make labels for a fiction Mezcal brand. Through the brand, the consumer would experience a new folk tale from Mexico. The tales I decided to include with this design are a few that I have been told while growing up. The tales that would be included on the backside label are la Llorona, el Chupacabra, and the Witches from Michoacán.

The name of the brand, Xotchil, comes from the Aztec name for flower as Mezcal is derived from agave plants.